{"id":8002,"date":"2026-04-29T13:40:51","date_gmt":"2026-04-29T11:40:51","guid":{"rendered":"https:\/\/falun2027.com\/?p=8002"},"modified":"2026-09-28T15:46:20","modified_gmt":"2026-09-28T13:46:20","slug":"close-collaboration-where-we-benefit-from-each-others-strengths","status":"publish","type":"post","link":"https:\/\/lovable.falun2027.com\/en\/close-collaboration-where-we-benefit-from-each-others-strengths\/","title":{"rendered":"\u201cClose collaboration where we benefit from each other\u2019s strengths\u201d"},"content":{"rendered":"

Just over a month ago, Beyond Skiing appointed its new board of directors.<\/strong>
\nSusanne Martinsson is Vice Chair of the Beyond Skiing board and also Falun 2027\u2019s board representative:<\/strong>
\n\u2014 I strongly believe in close, unpretentious collaboration where we make the most of each other\u2019s strengths, says Susanne Martinsson.<\/strong><\/p>\n

Until about a month ago, Beyond Skiing AB had a board that mirrored Falun 2027\u2019s board. But at the end of March, a new board was appointed for the Beyond Skiing business network (read more here<\/a>).
\nIn her day-to-day role, Susanne Martinsson serves as the Leader of the Opposition in the Municipality of Falun and represents Centerpartiet. She is also Falun 2027\u2019s representative on Beyond Skiing\u2019s newly appointed board.<\/p>\n

How do you see the collaboration between the organizations developing in order to contribute to a successful championship?<\/strong>
\n\u2014 I strongly believe in close, unpretentious collaboration where we make the most of each other\u2019s strengths. Beyond Skiing creates engagement and business relationships within the corporate sector, while Falun 2027 is responsible for delivering the event itself. Together, we can help create a championship that performs at the highest level while also becoming a true public celebration where many people feel involved, says Martinsson.<\/p>\n

You have several years of experience as a volunteer during both the Svenska Skidspelen and the World Cup. How can you bring those experiences into your work on the board? And how important is the volunteer perspective ahead of the upcoming championship?<\/strong>
\n\u2014 Volunteers are the heart of every successful event \u2014 without volunteers, there is no championship. My experience as a competition secretary working alongside the international jury has given me a strong understanding of what it takes to create engagement, enjoyment, and pride among everyone who contributes. If we have happy volunteers, we are not only creating a successful World Championships \u2014 we are also creating an experience that people want to be part of and carry with them for a long time, says Susanne Martinsson.<\/p>\n

How do you view Beyond Skiing\u2019s role leading up to Falun 2027?<\/b>
\n\u2014 Beyond Skiing plays a key role in bringing the business community together around something bigger than an ordinary network. It is about business, connections, and opportunities \u2014 but also about being part of a journey toward a home World Championship. We also have an incredibly exciting sporting situation, where our Swedish athletes have great chances of winning medals. Our women are already among the world\u2019s best, and on the men\u2019s side we see several young, promising \u2014 not least local \u2014 athletes emerging.<\/p>\n

What are the biggest opportunities and challenges in the board\u2019s work right now?<\/b>
\n\u2014 The opportunities are truly many \u2014 there is strong interest from companies that want to be involved, build business relationships, and follow the journey toward the World Championships up close. Many are also driven by a genuine passion for skiing, which adds another dimension to the network. The challenge lies in harnessing that energy and turning it into concrete long-term value. We also need to start thinking now about how Beyond Skiing will continue after the World Championships \u2014 this should not end with the final competition day, but continue to develop.<\/p>\n","protected":false},"excerpt":{"rendered":"

Just over a month ago, Beyond Skiing appointed its new board of directors. Susanne Martinsson is Vice Chair of the Beyond Skiing board and also Falun 2027\u2019s board representative: \u2014 I strongly believe in close, unpretentious collaboration where we make the most of each other\u2019s strengths, says Susanne Martinsson. Until about a month ago, Beyond…<\/p>\n","protected":false},"author":7,"featured_media":8000,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-8002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\n\u201cClose collaboration where we benefit from each other\u2019s strengths\u201d - Falun 2027<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cClose collaboration where we benefit from each other\u2019s strengths\u201d - Falun 2027\" \/>\n<meta property=\"og:description\" content=\"Just over a month ago, Beyond Skiing appointed its new board of directors. Susanne Martinsson is Vice Chair of the Beyond Skiing board and also Falun 2027\u2019s board representative: \u2014 I strongly believe in close, unpretentious collaboration where we make the most of each other\u2019s strengths, says Susanne Martinsson. 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